Massimo Banzi talks about Arduino

Arduino is an open-source electronics prototyping platform based on flexible, easy-to-use hardware and software. It's intended for artists, designers, hobbyists, and anyone interested in creating interactive objects or environments. On Friday March 16, Massimo Banzi, leading developer of Arduino, hosted a seminar in the Ahref headquarters about the worldwide success of this unique Italian endeavor. While the resulting video will soon be made available online, we also carried an interview with him posted here below.

Banzi explains that Arduino is not a mass product but it’s gaining popularity (especially in the USA) for its specific performances and usage contexts, such as in art installations and interactive projects. He focuses on this entrepreneurial push that enables a pure ‘made in Italy’ idea to find its niche in today’s electronic and computer market mostly dominated by East Asia companies. This interview is mostly aimed at younger generations in Italy, providing them with inspiration to embrace new paths based on innovation and creativity that can actually achieve successful results.